Athlete and brand, one house.
A sports and entertainment agency run from Dubai. We manage athletes, build brand partnerships across MENA, and produce the work in-house through SHXFT Studio. One team on both sides of every deal.
The signature was never the hard part.
Saudi investment rewrote the market. Billions into sport since Vision 2030, and every agency in the region selling the same thing: access. A roster, a rolodex, a warm introduction. Access became a commodity the day the cheques got big enough.
What stayed scarce is what happens after the signing. The campaign. The activation people queue for. The numbers that justify the fee. Most agencies hand that part to someone else. We kept it.
Same table, same team.
We run the commercial side of a playing career: strategy, sponsorship, contracts, and the off-field build. What you earn on the pitch should compound off it.
We match you with the right athlete, structure the deal, and stay in the room through delivery. No handoffs, no finger-pointing between three agencies.
We build what comes after it.
CNQR produces its own campaigns through SHXFT, our in-house creative technology studio. The deal closes, the studio starts, and the same team stays accountable from strategy to delivery.
Strategy, AR on Snapchat and TikTok, film, and web builds. The in-house studio behind work for governments and global brands.
shxft.studioNot just the campaigns, but the products that run them, like the FRXME interactive AR display, deployed at Soundstorm and inside Outernet London.
See FRXMEThe deal is the start of the work, not the end of it.
Where to play, which moment to own, what the money should do.
The right athlete, the right structure, terms that survive the announcement.
SHXFT makes the campaign in-house, from AR and film to its own display hardware. Nothing is outsourced.
Interactions, dwell time, completion rates. Numbers a board can read.
Made in-house by SHXFT.
An interactive activation for Diriyah inside Outernet London, putting a Saudi giga-project in front of West End foot traffic.
Interactive displays on the ground at Soundstorm, capturing the crowd and the data behind it, night after night. 55K+ interactions.
Relationships, not databases.
Athlete deals across Europe's top flights and the Saudi Pro League. Football first, combat sports close behind. Names travel under NDA, on request.
England
Saudi Arabia
Spain
Italy
Germany
France
Our in-house creative technology studio. Strategy, AR, film, and web, for governments and global brands.
Visit shxft.studio
Interactive AR displays for events, retail, and brand activations. Built, owned, and operated by us.
Visit frxme.coNot every brief needs an athlete. We work with the region's top content creators and cultural voices for the moments where a creator lands harder than a player.
Before you email.
CNQR Media is a sports and entertainment agency based in Dubai. We manage athletes, build brand partnerships, and produce the campaigns in-house. Most agencies broker the introduction and hand the work to someone else. We do both sides under one roof.
Both. That is the point. We manage athletes on the talent side and run brand partnerships on the commercial side, so a single team sits on both ends of every deal. Fewer phone calls, one accountable house.
We are MENA-native, run from Dubai, with deep reach across the United Arab Emirates and Saudi Arabia and the wider Gulf. We work globally when a brief calls for it, but the region is home, not a satellite office.
Football first: the Premier League, Saudi Pro League, La Liga, Serie A, Bundesliga and Ligue 1, with combat sports close behind. We work deal by deal rather than through locked rosters, so we can move fast on the right match.
Yes. Production runs in-house through SHXFT Studio, our creative technology studio, and FRXME, our interactive display product. That means athlete campaigns, brand activations and event content are built by the same house that signed the deal.
Tell us the moment you are trying to own, the market, and the budget. We match the right athlete, structure the partnership, produce the work and report on it. Send a note to hello@cnqrmedia.com and we reply within a day, from Dubai.
The work starts the same week.
Athlete looking for the right house, or brand looking for the right athlete: tell us what you're working on. We reply within a day, from Dubai.